If you’ve got a zealous passion for food and love working with food, a new career as a caterer may be right up your alley. Caterers often provide much more than just the food; they create the overall look & feel and mood of an event whether it is a wedding or corporate dinner. Think you’ve got what it takes to become a respected caterer? Here are the five key elements to starting a flourishing catering business.
Develop a Business Plan – Every new business, whether it’s catering or construction, requires a business plan. It should address financial, operational and marketing strategies that will enable you to grow your business. Consider observing and speaking with established caterers which can help you flesh out your own plans. You’ll also need to figure out what your start-up costs will be and how to obtain that money (e.g. small business loans, etc.). This should also include knowing exactly what services you’ll provide and your initial menus.
Obtain Proper Licensing – Before you even begin to book clients, you’ll need to obtain the legal licenses and adhere to all FDA guidelines and state regulations. Officials from the health department conduct routine inspections to ensure caterers are up-to-date on permits and following the rules. Contact your city health department to check up on regulations and find out the steps you need to take to obtain permits.
Get Sufficient Insurance Coverage – In a similar vein, you’ll need to get insurance policies that cover product and personal liability, your equipment, any vehicles you use for the business and workers compensation if you’ll be using employees.
Get your Finances Up to Par – Some new caterers make the mistake of investing all the time and money into the food aspect of the business while ignoring money issues. Many renowned Utah caterers say you’ll only be successful if you can be a superb planner and manager as well as a great chef. Thus, make sure you know exactly what your costs are and how to charge to ensure you attract new business while earning a significant profit.
Sell Yourself – In order to book new clients, you need to market your business, and believe it or not, you can do it very well on a very small budget. For example, offer to cater fund-raising events as a way to get your name out there. Write a press release and submit it to online news portals or invite event and wedding planners to a sampling party for some of your food. Once you’ve established yourself, the best advertising will come from word-of-mouth.
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